Every business's survival depends on how good they are to acquire customers. More customers basically mean more cash flow.
Cash flow means everything for a business. Without cash flow, the business dies. It’s like food or gas for the business.
The more gas you have, the more you can go. As a business owner, you need to have a working lead generation strategy. If you don’t, you will soon be out of business.
To avoid this from happening you must first think about survival. After achieving this, you then focus on how you can thrive by making good long-term decisions.
Recently I was reading an article by Tim Denning. In the article, he was saying writing is a high friction undertaking. Over 90% of writers give up within the first five years of their career.
This is particularly true. I remember Zulie Rane in one of her youtube videos, she was wondering what happened to some of the greatest writers she found on medium.
Writing is high friction and high resistance. Putting a system in place to absorb the friction can be extremely useful. Let us now look at how you can create such a system. …
Do you have wall pin-ups? If yes, are they actually making a difference in your life? This is a question I asked myself after having wall pin-ups for more than one and a half years.
To my amusement, my answer was no. I couldn’t attribute actual progress to my wall pin-ups. I started examining myself. A lot of questions came to my mind.
After critical thinking and submerging myself in deep thoughts. I realized they were actually a disadvantage. They were doing me more harm than good. They were more of a hindrance to my success than a vehicle to…
“Would you rather be a hundred lions led by a sheep or a hundred sheep being led by a lion?”
A few weeks ago, I attended a leadership seminar and the guest speaker asked this question.
You probably guessed it right, you would rather be a hundred sheep led by a lion than a hundred lions led by a sheep.
There is more to being a leader than what meets the eye. Power comes with great responsibility. Sometimes you have to make very tough decisions. …
Resistance and quality are synonymous. They are often together, where one exists the other is present. The more you strive for quality the higher the resistance.
Inability to write is often resistance. Looking at it from a holistic approach, writers' block is just a child of resistance.
Resistance often results in other problems faced by writers apart from writer's block. Some of these problems include inconsistency, procrastination, inability to ship content, laziness, writing less, taking too much time to write a piece, among others.
I have been in the above boat and I didn’t like it. But even in my…
As an entrepreneur, understanding concepts that lead to a sale can be a game-changer. Each new concept you gain adds to your toolbox. The more concepts you have the more tactical you get.
With a pool of tactics, you become a master in your craft. You will be in a position to identify and solve complex bottlenecks. Those that regular entrepreneurs or marketers can’t identify not even solve.
In this regard, let me introduce you to the concept of ad scent. In this piece, we will cover what is ad scent? Why it is important? …
Some of the greatest battles of all time were fought for one thing freedom. Freedom can have many connotations. Regardless, the ability to control your own time is a core part of it.
The worst punishment you can ever give a man is to take his time. Basically taking his freedom. Think about it, the time taken from a man can be used to justify the level of atrocities he has committed. Capital offenses are given huge sentences or even a life sentence.
As much as time is important, at the end of the day we end up losing most…
In 1965, an undergraduate student at Yale University wrote a term paper. This paper would change the world and revolutionize an entire industry. The name of that student was Frederick W. Smith.
He had noted challenges in logistics, mainly faced by information technology pioneering firms. At the time, airfreight shippers depended on passenger route systems to deliver goods. This didn’t make economic sense for the delivery of urgent goods like medicine, electronics, and computer parts.
In the term paper, Frederick proposed a system that would change everything — a faster better way to deliver urgent shipments. Apparently, his professor didn’t…
Believe it or not, less than 20 minutes ago before I started writing this I was staring at the end of my digital career.
Why the end? My third laptop to buy in less than 12 months was failing. This would mean I’d have to buy the fourth laptop in less than 12 months to keep working. Honestly, I don’t think I would have the energy to do this. Probably I’d say screw this. Look for a job with no free time and never look back.
I am still in the early stages. Buying a fourth laptop would wreck me…
Do you drop your readers? Might this be a reason why your articles are being rejected? In this article, we will look at a case study. How insight from an editor opened my eyes. This helped me discover what was wrong. I was dropping my readers and I wasn’t aware of it.
It requires awareness to know when you’re dropping your readers. Dropping your reader can occur in any piece, whether a listicle, a how-to, or any other form of writing.
In a nutshell, readers leave whenever they feel dropped. They no longer see the need to continuing reading. That’s…