As an entrepreneur, understanding concepts that lead to a sale can be a game-changer. Each new concept you gain adds to your toolbox. The more concepts you have the more tactical you get.
With a pool of tactics, you become a master in your craft. You will be in a position to identify and solve complex bottlenecks. Those that regular entrepreneurs or marketers can’t identify not even solve.
In this regard, let me introduce you to the concept of ad scent. In this piece, we will cover what is ad scent? Why it is important? …
Some of the greatest battles of all time were fought for one thing freedom. Freedom can have many connotations. Regardless, the ability to control your own time is a core part of it.
The worst punishment you can ever give a man is to take his time. Basically taking his freedom. Think about it, the time taken from a man can be used to justify the level of atrocities he has committed. Capital offenses are given huge sentences or even a life sentence.
As much as time is important, at the end of the day we end up losing most…
In 1965, an undergraduate student at Yale University wrote a term paper. This paper would change the world and revolutionize an entire industry. The name of that student was Frederick W. Smith.
He had noted challenges in logistics, mainly faced by information technology pioneering firms. At the time, airfreight shippers depended on passenger route systems to deliver goods. This didn’t make economic sense for the delivery of urgent goods like medicine, electronics, and computer parts.
In the term paper, Frederick proposed a system that would change everything — a faster better way to deliver urgent shipments. Apparently, his professor didn’t…
Believe it or not, less than 20 minutes ago before I started writing this I was staring at the end of my digital career.
Why the end? My third laptop to buy in less than 12 months was failing. This would mean I’d have to buy the fourth laptop in less than 12 months to keep working. Honestly, I don’t think I would have the energy to do this. Probably I’d say screw this. Look for a job with no free time and never look back.
I am still in the early stages. Buying a fourth laptop would wreck me…
Do you drop your readers? Might this be a reason why your articles are being rejected? In this article, we will look at a case study. How insight from an editor opened my eyes. This helped me discover what was wrong. I was dropping my readers and I wasn’t aware of it.
It requires awareness to know when you’re dropping your readers. Dropping your reader can occur in any piece, whether a listicle, a how-to, or any other form of writing.
In a nutshell, readers leave whenever they feel dropped. They no longer see the need to continuing reading. That’s…
As a marketer, conversions mean everything. More sales mean more cash flow and an increase in business revenue. In this regard, what if you had a proven rarely shared tactic to increase your conversions? A pro copywriter’s secret and advantage.
Before we dive into the technique let’s jog our brains a little.
“I think it’s important to reason from first principles rather than by analogy.” — Elon Musk
Inspired by the quote above, one of the most important things for online conversions is testing — letting data and numbers speak for themselves. Unfortunately, testing and getting data doesn’t occur overnight…
This was me. I had created a sophisticated optimization routine. I thought I had figured it out. As I saw it, I had known it all. There was a problem though, my optimization efforts didn’t reflect in my progress.
At that point, I knew something might be wrong. But I didn’t know what it was. Not until I decided to take a step back.
After taking a step back everything became vivid. I could clearly see what was wrong. I was held in an optimization routine that was working against me. I unraveled a number of red flags that I…
“The human spirit lives on creativity and dies in conformity and routine.” — Vilayat Inayat Khan
Let’s be honest. Routines can dull our brains. While you may have originally put routines in place to create order and improve productivity you may now find that you’re stuck in monotony; struggling to break-out and find long-lost creativity.
Walking is a psychologically proven way to clear the mind, boost energy levels, and promote creativity. If you’re not convinced then here are 6 clear signals that you are in need of a walk outside.
Have you ever felt as if you were unable to…
Tom Monaghan started Dominos with one location in 1960. The business was hard, pizza was one of the most competitive businesses back then. In yellow pages, it was the only food item that had its own category.
There were local nearby pizza joints in average populated areas. This made penetrating the market a near-impossible task. In efforts to expand, Dominos almost went bankrupt. They were facing several franchise disputes.
In a nutshell, Dominos was on the verge of collapsing. Then one brilliant idea saved it and made it one of the most popular pizza vendors. …
So, what was I promoting? What was the plan? The plan was simple. I was promoting CPA offers. Basically, affiliate marketing.
Affiliate marketing is one of the best ways of making money online, it's huge. Potential earnings can range from $10,000 per month to $10,000 per day, sometimes even more.
I write. My life purpose is to help others and positively impact the world. 😊